Using 0870, 0844, 0800, 0845 and other virtual numbers for advertising

The example mentioned in the last blog.

So you're ready for your next campaign and you've decided which locations your ad will apear in. For this example, let's assume you've chosen 1) local newspaper, 2) online network, 3) industry magazine and 4) email marketing.

For each of the above you allocate a different callback number for those who see those ads. However, each number routes back to the same switchboard.

This means for each incoming call the statistics on the allocated numbers can be examined to determine which ad location has created the most calls. If one location didn't generate any calls you know to either not use it again or change the ad message - this is the way to increase effectiveness of your marketing.

Olu Odeniyi

Reducing cost, removing pain with Professional Online Backup, Virtual Switchboards & Virtual Call Centres